The study pointed out that while GDPR exclusively concerns Europe, websites originating in the U.S. still sell goods and services to EU customers. This lack of compliance could have significant implications for companies unless they agree to modify their practices for European visitors. Fines for violations of the GDPR range from $80,000 to $120,000.
Research by Zendata found that many leading U.S. websites have failed to abide by the EU's General Data Protection Regulation. Learn about the research’s key findings.
The Belgian Data Protection Authority (DPA) revealed that the International Advertising Bureau’s Transparency and Consent Forms (TCF) were non-compliant with GDPR regulations. And Google launched new differential privacy tools to help meet the growing demand for better consumer privacy, among other news.
Zendata analyzed the top 1,000 U.S. Web sites (per Crunchbase.com data) during the Dec. 2021 period, using its own software for the analyses. Almost half of the sites (43.2 percent) didn't offer a choice of opting out of having one's data being sold.
A study announced Friday by privacy compliance solutions vendor Zendata found woeful practices in place with the top 1,000 U.S. Web sites. The context is the European Union’s General Data Protection Regulation (GDPR), which went into effect years ago on May 25, 2018.