The Most Significant Data Privacy Trends to Expect in 2022

May 3, 2022

Data privacy has experienced significant issues over the years. As a result, the concept has been adjusted to suit customer privacy needs. The adjustments also keep companies in check by mandating them to stay transparent with customers and giving them the ability to control their data use.

This blog post will outline data privacy trends in the past year and what to expect in 2022. Let’s dive in.

Data Privacy Trends in 2021

Several factors contribute to data privacy changes that exist today. The COVID-19 and incessant cyber attacks are major players in this change. These factors also cause customers to develop an extra layer of cautiousness regarding data sharing.

Considering these factors and other ones, we shall discuss the trends that data privacy witnessed in 2021.

Trend 1: Data Graveyards

Data graveyards are large depots where companies store unused data. When companies gather data, they sometimes collect unnecessary ones that they do not use.Aside from losing a huge sum of money when collecting these data, it is detrimental to customers' privacy.

This act negates the GDPR (General Data Protection Regulation) policies on data retention and deletion. Companies that failed to comply with these policies shave paid up to €14.5 million in fines.

Starting in2021, companies were advised to follow GDPR's directives to collect only needed data. This way, they will focus more on data quality instead of quantity.

Trend 2:Transparency

Data collection and usage shouldn't be hide-and-seek games between companies and their customers.Companies must be open about how they will collect customers' data and how they will use it.

Companies must document this information in a privacy policy. It must also be available for customers to read and agree to.

Trend 3: SupervisoryAuthorities

Some business to customers (B2C) companies think they can get away with the failure to employ supervisory authorities to maintain data privacy and protection. The year 2021marked the beginning of an aggressive approach to making companies hire supervisory authorities called data protection officers (DPOs).

These officials monitor organizations to ensure adherence to data protection laws.They also show every member of the companies they work, their duties to maintain data protection laws.

Data Privacy Trends to Expect in 2022

With all the data privacy trends in 2021, we see the improvements companies must make to secure customer privacy. Given that we are in 2022, we would have begun to see changes in data privacy.

Here, we shall examine the data privacy trends that your company must expect and begin to follow this year.

Trend 1: DataPrivacy Automation

Manual data collection can be hectic and error-filled. With automation, you will capture every step required for data privacy. Your team will exclude no part of the data privacy process. Data breaches have cost companies sums in the past. So, to avoid future cost, you should be willing to invest in the data privacy automation that will be the new normal in 2022.

Trend2: Keeping Data Security Personnel

The cybersecurity field is one of those currently experiencing the scarcity of professionals. However, with the rate at which data privacy is becoming a priority, companies will keep their data privacy personnel.

Likewise, the data privacy requirements will allow others who wish to venture into data privacy. The data BLS (Bureau of Labor and Statistics)gathered confirms this statement.

The data shows that the future need for information security analysts will rise by 31% before 2029. Also, your company will require to hire more data protection officers, chief information security officers, etc.

Trend 3:Improvements for Data Privacy Plans

Companies that comply with data privacy laws set up data protection and privacy measures to secure customer data. As secure as these measures are, the increase in remote work due to the pandemic seems to be an avenue for cybercriminals to launch attacks.

However, in 2022, customers and remote workers should expect a more formidable data privacy measure.

Trend 4: Broadening the GDPR Scope

The GDPR is European Union-based, yet it influences companies in otherworld regions. In 2021, the compliance rate of companies with the GDPR rose by7%. Again, 47% of companies admit to strictly following the GDPR provisions.

Starting from 2022, more companies worldwide will begin to comply with the GDPR provisions. If you have not been adhering to the GDPR, it is time to begin.

Both companies and customers must handle data privacy as a serious business.Customers must keep up with data privacy trends to understand what the law says about them. The same goes with companies. This will show them new recommendations made to the privacy law.

If you need more clarifications about privacy laws, we can help and guide you through the compliance steps at Zendata.